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SAMSUNG AUF DER GAMESCOM 2012
GAMESCOM KÖLN, 2012
Convergence: a gaming experience that transcends devices
Gaming aficionados were able to experience smart gaming and the advantages of convergence live at GAMESCOM 2012, the world`s largest fair for interactive entertainment. The newest premium products are arranged around a "monument" made of several different Samsung Smart TVs. From this "monument" three progressive ribbons emerge into different thematic contexts, turning convergence into various exciting experiences.
client
agency(concept/realisation
trade fair construction
design/architecture
SAMSUNG Electronics GmbH
WHITE ELEMENTS
ipoint Messe- und Eventbau
WHITE ELEMENTS
06_SAMSUNG_Gamescom_2012
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